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EPISODE · Mar 20, 2025 · 59 MIN

Building the Marketing Plan

from Don't Write That Book · host Mike Michalowicz

In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Painted Baby, by Matt Shoup I Will Teach You to be Rich, Ramit Sethi Bird by Bird, Anne Lamott Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

What this episode covers

In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.

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Building the Marketing Plan

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How long is this episode of Don't Write That Book?

This episode is 59 minutes long.

When was this Don't Write That Book episode published?

This episode was published on March 20, 2025.

What is this episode about?

In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint...

Can I download this Don't Write That Book episode?

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