Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com

On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility.💡 Monetization might require more than just subscriptions - Post-IDFA, blending subscriptions with ads and one-time purchases maximizes revenue and reaches non-subscribers.📺 TV and radio ads still build trust - Older audiences trust TV more than digital ads. A diversified media mix and real-time tracking can make these channels highly effective.📊 Creative testing prevents costly surprises - Diversifying creative assets across platforms reduces risk and ensures consistent ad performance, even when policies change.🎯 Empathy boosts customer loyalty in niche markets - High-touch, personal responses to customer feedback—especially in sensitive sectors—can build trust and long-term loyalty.About Ryan Beck  👨‍💻 Co-founder and CTO at Pray.com — an app with a mission to grow faith, cultivate community, and leave a legacy of helping others through faith-based content and community-building features.👥 Ryan Beck is driven by innovation in technology for the faith space, successfully navigating the complexities of building digital platforms that resonate with older, high-value demographics while maintaining exceptional retention rates.💡 "We saw a space that was underserved, where technology could bridge the gap between faith organizations and their communities, making faith more accessible in the digital age.”👋  LinkedInResourcesPray.comFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQSubscribe to the podcast → https://www.subclub.coFollow Us:• David Barnard: https://twitter.com/drbarnard• Jacob Eiting: https://twitter.com/jeiting• RevenueCat: https://twitter.com/RevenueCat• Sub Club: https://twitter.com/SubClubHQEpisode Highlights:[00:57] Digitizing faith: Pray.com’s mission to modernize faith organizations with digital platforms.[02:49] Better together: The challenges and benefits of building a platform for diverse faiths with shared goals.[04:47] Generation gap: Addressing tech adoption and user retention challenges with older demographics.[06:47] Traditional values: How Pray.com used TV and radio ads to reach older, high-value users.[09:16] Say your prayers: The devotional content that strengthened Pray.com’s user engagement and retention.[11:52] Keeping the faith: Introducing subscription models without losing the trust of a faith-driven community.[19:59] Lessons in diversification: The risks of relying too heavily on a single ad creative.[31:08] Faith meets tech: Blending technology with spirituality to create accessible digital content for all.[41:26] Data-driven decisions: How the Pray.com team optimized their TV and digital ad strategies for maximum impact.