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Buy-in börjar i styrelserummet – så bygger du förtroende för digital tillväxt

EPISODE · Sep 11, 2025 · 31 MIN

Buy-in börjar i styrelserummet – så bygger du förtroende för digital tillväxt

from B2B Spaningen

Varför står det still i svenska styrelserum när det gäller digital marknadsföring? Saknas kompetensen eller kommer man inte överens? I det här avsnittet av B2B-spaningen diskuterar Magnus och Ira vad bristen på digital marknadsföringskompetens i styrelsen faktiskt kostar - och varför buy-in från toppen är avgörande för att lyckas med modern marknadsföring och tillväxt.

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Buy-in börjar i styrelserummet – så bygger du förtroende för digital tillväxt

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