EPISODE · Apr 16, 2026 · 46 MIN
CACHE Is King: Devyn Olin on Building in Fashion’s Fastest-Growing Resale Market
from Gettin Chai Podcast · host Lani Levy
Devyn Olin is the founder of Cache, an influencer-led resale marketplace. She started out as a corporate lawyer, then set out to build a fractional investment platform for luxury fashion before pivoting into what Cache is today. We talk about how she figured out the real problem in resale wasn't fractional ownership but friction, why she started with in-person closet sales before building the app, and what it actually looks like to build a tech company solo without losing your mind. We also get into the parasocial economy and why influencers are the perfect sellers, what holds its value in resale and what doesn't, and how Devyn learned to stop overthinking content and just post.FOLLOW LANIInstagram: gettin_chaiYouTube: @gettinchaipodcastFOLLOW DEVYNInstagram: cacheinyourclosetWebsite: cacheinyourcloset.com00:00 — Intro02:31 — Breaking Down Friction in the Resale Process06:52 — Why Influencers Are the Right Customer08:21 — The Gap Between Social Media and Resale13:15 — Good for Business and Good for the Planet15:03 — The App, the In-Person Sales, and How They Work Together21:54 — Why Getting Your Hands Dirty Is the Only Way to Build23:42 — Building Solo, Staying Motivated, and Posting Without Overthinking28:27 — Systems, Routines, and How She Keeps Her Sanity34:01 — Rapid Fire: What Holds Value in Resale and What Doesn't36:40 — What Sells Out First and What Never Moves41:03 — Who She'd Shop First and the Gatekeeping Question
What this episode covers
Devyn Olin is the founder of Cache, an influencer-led resale marketplace. She started out as a corporate lawyer, then set out to build a fractional investment platform for luxury fashion before pivoting into what Cache is today. We talk about how she figured out the real problem in resale wasn't fractional ownership but friction, why she started with in-person closet sales before building the app, and what it actually looks like to build a tech company solo without losing your mind. We also get into the parasocial economy and why influencers are the perfect sellers, what holds its value in resale and what doesn't, and how Devyn learned to stop overthinking content and just post.FOLLOW LANIInstagram: gettin_chaiYouTube: @gettinchaipodcastFOLLOW DEVYNInstagram: cacheinyourclosetWebsite: cacheinyourcloset.com00:00 — Intro02:31 — Breaking Down Friction in the Resale Process06:52 — Why Influencers Are the Right Customer08:21 — The Gap Between Social Media and Resale13:15 — Good for Business and Good for the Planet15:03 — The App, the In-Person Sales, and How They Work Together21:54 — Why Getting Your Hands Dirty Is the Only Way to Build23:42 — Building Solo, Staying Motivated, and Posting Without Overthinking28:27 — Systems, Routines, and How She Keeps Her Sanity34:01 — Rapid Fire: What Holds Value in Resale and What Doesn't36:40 — What Sells Out First and What Never Moves41:03 — Who She'd Shop First and the Gatekeeping Question
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CACHE Is King: Devyn Olin on Building in Fashion’s Fastest-Growing Resale Market
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