Carl-Gould-#70secondCEO-Pricing Is a Filter

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're gonna let your clients are gonna tell you based on where they buy where the industry is, okay? The professionals are likely gonna, the lefties are gonna buy the no smudge or they're gonna buy, and the pros are gonna buy the $4 marker. We use these a lot. That's cheap for me. The person who's just doing one project or it's something at school might just spend a dollar. The person who forgets things all the time, they might say, that could be useful. So based on your pricing, your clients are gonna categorize themselves. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.