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EPISODE · Jan 23, 2026 · 1 MIN

Carl-Gould-#70secondCEO-Process Over Preference

from Carl Gould #70secondCEO · host Carl Gould

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process. So in everything in your professional life that you don't like, are you guys familiar with the law of opposite values? You guys familiar with what that is? So have you ever heard the expression that you can't understand light until you know dark? You can't be cold unless you've been hot? That's the law of opposite values. In other words, if there's something that bothers you about the company or a process, that means on some level you like it. And if you hate something, there's something about it you love. Like the stronger the reaction, which means you hold the opposite strong reaction. So anytime you're like, oh, what did I do this for, this is stupid. You're like, oh, hang on. That means what do I love about it? So you just have to be able to make both sides of the argument. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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This episode was published on January 23, 2026.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything...

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