Carl-Gould-#70secondCEO-Stop Describing. Start Instructing episode artwork

EPISODE · Jan 22, 2026 · 1 MIN

Carl-Gould-#70secondCEO-Stop Describing. Start Instructing

from Carl Gould #70secondCEO · host Carl Gould

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So you've heard the term over-communicate. We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs to do, right? So in other words, somebody's gonna go and if you were to say to somebody that's heading out to a job site for a client, say, hey, do a great job, do it the source one way, that's descriptive. There are 15 different or ultimately infinite number of interpretations of that. Now, you wanna be instructive, right? Okay, and when you get there, I expect a call as soon as you get there. Let's do a video walkaround. Here are our steps, here's our agenda and our script, and that's what we want you to do.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Episode metadata supplied by the publisher feed · Published Jan 22, 2026

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Carl-Gould-#70secondCEO-Stop Describing. Start Instructing

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