Chris O’Connell on Embracing Artificial Intelligence

Across B2B organizations, forward-looking marketers are embracing artificial intelligence. Chris O’Connell, Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing. On this episode of the Radically Transparent podcast, brought to you by Oktopost, we'll uncover how using AI is assisting the marketing function to become a more efficient and effective machine at harnessing the infinite amount of data at their disposal to drive revenue impacting initiatives. Heating things up by discreetly disclosing how marketing teams can use big data to get more time back in their days, get inside their prospect’s heads and tighten hand-over processes between marketing and sales, Chris makes this the unmissable AI-centric discussion marketing leaders have been waiting for all year.