Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Ma

from SEO Rockstars · host WMR.FM

Seth Besmertnik, the CEO of Conductor explains why publicly declared paid media is dead and he advocates going after free web traffic with an idea called web presence management and releases a new product to help retailers do it. He tells us about the new Conductor Searchlight marketing platform equipped with integrated tools to help with reputation management and content analytics to help brands capture consumers early in the purchase cycle.Related articles across the webBruce Clay and UBL Local Paid Inclusion RevisitedAnother Google Panda Refresh; Ex-Google Webspam Team Member Andre Weyher Speaks Out Again; Behind Bing: The SEO of TomorrowReconsideration Requests; Giving Kids The Online Talk; Behind Bing: Authority Building71 Percent of SEOs Report More Company Buy-In; Twitters New SEO TacticGoogle Penguin 2.0: What Does This Really Mean for SEOsConductor Adds Universal SEO in Searchlight, Offers Training & Grants for NYC NonprofitsConductor Launches SEO Platform Searchlight To The PublicConductor Raises $10 Million For SEO Management And Optimization Technology

Episode metadata supplied by the publisher feed · Published May 20, 2014

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Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Ma

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