Creating Systems for Increasing Engagement and Repurposing Content With Kate Bradley Chernis

Kate Bradley Chernis is the Founder and CEO of Lately, a company that uses artificial intelligence (AI) to generate high-performing, transformative social media content to drive optimum engagement. She is a former rock 'n' roll DJ and served over 20 million listeners as music director and on-air host at Sirius XM. She is also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. Kate used her music and radio talents to create Lately's AI. In this episode: In a highly competitive world, what can businesses do to cut through the noise to reach a wider audience? How can they create an emotional connection with clients? The secret to effective marketing is creating an emotional connection with your audience. Reaching a larger audience may require businesses to vary their content. The solution: repurpose old content to suit the needs of a diverse audience. In this episode of Systems Simplified, Adi Klevit hosts Kate Bradley Chernis, the Founder and CEO of Lately, to talk about creating systems for increasing engagement. Kate explains how the idea for Lately's AI came to fruition, how the platform serves small businesses, and discusses the value of repurposing content.