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Dags att sparka in contentbyrå? Insourcing vs outsourcing inom B2B-marknadsföring

EPISODE · Aug 6, 2024 · 37 MIN

Dags att sparka in contentbyrå? Insourcing vs outsourcing inom B2B-marknadsföring

from B2B Spaningen

De flesta svenska B2B-företag outsourcar fortfarande sitt innehåll till externa byråer. Samtidigt ser vi att fler och fler väljer att anställa heltidspersonal för sitt innehåll. Hur ska man tänka? Är det dags att sparka sin byrå och anställa och vad ska man akta sig för i så fall?

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Dags att sparka in contentbyrå? Insourcing vs outsourcing inom B2B-marknadsföring

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