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Dark Social har förändrat den digitala köpresan

EPISODE · Jul 2, 2025 · 36 MIN

Dark Social har förändrat den digitala köpresan

from B2B Spaningen

I det här avsnittet dyker vi djupare in på Dark Social och tar upp olika exempel där marknadsföringen ofta ger stor effekt på affären - utan att det är direkt mätbart. Magnus hävdar att just den svaga mätbarheten gör att företagsledningar inte satsar så mycket som de borde och Ira håller fast vid att "ibland måste man bara satsa ändå".

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Dark Social har förändrat den digitala köpresan

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