Darrell Alfonso on Why Marketing Ops = Special Ops!
from Radically Transparent Hosted by Oktopost
Amazon's very own leader of marketing ops, Darrell Alfonso, opens up about the role of marketing ops and why it has become a core component (and highly sought after) for any successful marketing team. He is changing the perception of this “mundane, tactical role” into one that actively boosts marketing’s overall strategic value one LinkedIn post at a time. As a sought-after public speaker and thought leader in the space of marketing operations, Darrell is consistently challenging his 30,000+ LinkedIn following to think deeply and meaningfully about the role of marketing ops in an organization. In this episode, Darrell dives into how to: Build a healthy LinkedIn network Become a true thought leader of your craft Create compelling LinkedIn content that actually adds value to your network Darrell even shares how his non-conventional marketing background has given him the ability to bring together the goals and work of others to meet the goals of entire organizations through the role of marketing operations. It’s an episode that anyone looking to understand the modern-day recipe for high-performing marketing teams won’t want to miss! ***** BTW: if you’re a marketing ops Guru like Darrell and looking for your next challenge, Oktopost is looking for a Senior Marketing Operations and Web Manager. Check out the open position here.
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