Dave Fink - Co-Founder & CEO of Postie | How to Create a Category

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣A 15-year consumer-internet veteran, Dave Fink, is a revenue-focused entrepreneur. He is the Co-Founder and Chief Executive Officer of Postie. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.➡️ Show Linkshttps://twitter.com/davelfink/https://www.linkedin.com/in/davidlfink/ ➡️ Podcast SponsorsHUBSPOT - https://hubspot.com/SWAG - https://swag.com/success (Promo Code: Success10)➡️ Talking Points⁣00:00 - Intro02:16 - Dave Fink's origin story04:40 - Was Dave part of the Dollar Shave Club?07:06 - When did Dave start working in an environment with different companies?10:55 - How does Dave Fink choose the category or decide where to go next?15:32 - What is meant by creating a category?21:10 - How important is experience in a category for success?30:24 - Dave’s laydown on Postie and what he is doing with it?31:52 - What space or void is Postie filling for a marketer?37:30 - How to track a product through direct mail39:10 - What is the B2B focus tool?41:31 - How does Postie work with different tools?42:34 - How do you win modern marketing through social media?48:56 - How do you combat, while still maintaining effectiveness, when the consumer is not sharing data?54:03 - What is the future of marketing and how can people connect with Dave?55:00 - The biggest challenge Dave has ever faced in his personal or professional life57:14 - Who has been a mentor to Dave Fink?59:23 - A book or podcast recommended by Dave Fink1:02:27 - What would Dave tell his 20-year-old self?1:02:56 - What does success mean to Dave Fink?