Debunking Data Myths for Digital Transformation | Megan Lunde & Rasmus Hyltegard

In this episode, host Carl Boutet sits down with guests Megan Lunde and Rasmus Hyltegard to discuss digital transformation and bust a few myths about customer data and marketing. They’ll also weigh in on a few recent digital transformation stories that have been making headlines in the news. Megan Lunde is a Solutions Consultant at Amperity, an Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships. Amperity has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360. Rasmus Hyltegard is an AI & IoT Retail Lead at Avanade, where he leads a team that provides retail and consumer goods clients with actionable insights using data and AI specific technologies. Founded in 2000 by Accenture and Microsoft, Avanade is a leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Host info: Based in Montreal Canada, Carl Boutet brings his 25 plus years of retail leadership experience to StudioRx a strategy advisory firm he founded to support retailers, business leaders, b2c solution providers, and researchers focused on how to tailor the best solutions according to consumers’ rapidly evolving needs and build the effective commercial strategies to meet them. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Carl Boutet Produced by Gabriella Bock Edited by Chase Atherton