Den komplexa köpresan inom B2B
from B2B Spaningen
De flesta B2B-företag har en säljprocess. Problemet: köparen följer den inte. I det här avsnittet följer Magnus och Ira vägen mot ett B2B-köp. Hur ser köpprocessen faktiskt ut? Varför stämmer den aldrig överens med säljprocessen? Och vad kräver det av din marknadsföring och ditt säljteam?
Embed this episode
No transcript yet.
Similar podcasts
The B2B Revenue Executive Experience
Cory Cotten-Potter
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
B2B Twin
Tony Hackett
Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.
B2B Lead Gen Podcast
Eric Schwartzman
Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue.
For the Road Forward - Autotrader and Kelley Blue Book B2B
Cox Automotive
Relevant Discussions on Automotive Trends for a More Successful Road Forward: Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern automotive dealer’s radar. To see full videos of each episode,b2b.autotrader.com/unjadedfortheroadforward
Frequently asked questions
How long is this episode of B2B Spaningen?
This episode is 35 minutes long.
When was this B2B Spaningen episode published?
This episode was published on May 28, 2026.
Can I download this B2B Spaningen episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.