Digital Joy: Hershey’s Strategy for Retail Design

Retail design is at a crossroads. As customer expectations rise, physical stores must offer more than just products: they must deliver animation, meaning, and connection. Steve Calhoun and Andy Hunt, from The Hershey Company, join Top Retail Expert Elisa Servais to discuss how Hershey’s uses technology to amplify nostalgia and joy without overstimulating the shopper. Inside the Episode: - The Digital Interface: Moving beyond multichannel silos to make the mobile phone an integral part of the store journey. - The AR Sandbox: Using spatial computing and AR to field-test "blue sky" merchandising concepts before they hit the sales floor. - Inclusive Innovation: Why Hershey’s implements "calm hours" at Chocolate World to accommodate neurodivergent visitors. - The Invisible Tool: Ensuring technology serves the "moment of goodness" rather than distracting from the brand markers. Stop building stores. Start designing experiences.