Dissecting Disruption | Geoff Cottrill

The word disruption gets thrown around in the commerce world more than a ‘hot-potato’ at a pre-school; but what does it actually mean? In the last episode of the Commerce Chefs summer series, Kyle and Tom sit down with Geoff Cottrill in a fascinating unaired conversation. This titan of marketing and former SVP at Converse and Starbucks breaks down disruption and discusses the unlocked benefits it holds for your brand. They discuss what the future of branding really looks like, how new marketing leadership can either enhance or diminish your brand value, and the utmost importance of creating long-lasting relationships with your customers. Learn more about Geoff Cottrill here: https://www.linkedin.com/in/geoffreycottrill/