PODCAST · business
Commerce Chefs
by pb+j
What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now!Check out our website commmercechefs.com and follow us on social media @commercechefs.Proudly produced by pb+j. Check us out at https://addpbj.com/
Episodes
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Trust, Tech, and the True Cost of Capital
How Clutch is changing the way we buy cars. Join us as Dan Park takes us for a spin through his Clutch journey, steering away from traditional car buying headaches and paving the way for a smoother ride for customers.
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Cr-HUSH-ing DTC Commerce & The Restful Revolution
Hush Blankets are here to disrupt the sleep industry - without disrupting your dreams. Meet Aaron Spivak, one half of the duo cr-HUSH-ing the sleep game with Hush Blankets. From fitness to 40 winks, Aaron reveals how he's turning sleepless nights into cozy success stories. Discover how a heavy...
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Pillowtalk, Comm-ROO-nity & Cuddle Culture
Roo & You is all about having fun and building a community of parents. In this week's episode, Tom and Kyle chat with Rozin, Co-founder and Chief Revenue Officer at Roo & You, about how their family-owned businesses built their customer base through community and personalized customer service....
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Doing Well by Doing Good
Shoppinggives, is a social impact eCommerce platform that aligns your customer's purchases with their values. Here to chat with Tom and Kyle is Ben Astin, Director of Partnerships at ShoppingGives where he dives into doing good in the retail space through strategic partnerships and new business...
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Getting Personal with AI
No two customers are the same. Joined in this episode is Gina Yuter who is the Partnerships Manager at Syte hailing all the way from Tel Aviv. Syte is powered by AI and brings visual discovery to your shopping experience. Gina talks about the importance of personalizing every customer's…
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To NFT and Beyond
How will NFTs affect the future and the eCommerce space? Co-founder and COO of Novel, Anna Merzi, joins Tom and Kyle for episode 8 where she speaks on the Web3 space and how Novel is making it easily accessible and digestible for everyone. The world of Cryptocurrency is still esoteric and can be...
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Saving the Planet
In episode 7, Tom & Kyle discuss the process of becoming Climate Neutral Certified as well as submitting pb+j to becoming a Bcorp certified agency. No one better to have other than Dubinia, the Project Manager and Sustainability Strategist at pb+j. Dubinia shares her morning routine and her…
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Launching a DTC Brand from the Outside In
How a self-run pandemic start-up leaned into ritual, community, and holistic self-care to grow.Attention new DTC founders! In the fast-paced world of eCommerce, time is of the essence. But what is the essence of time? Kyle and Tom talk with skincare and retail veteran, Rene Jaidi Harding, Founder...
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No Bull Global Mobile eComm
Mobile shopping, owned marketing, and what’s next for eComm in a handheld world.What do branded M&M’s, quiz apps, and phone addiction have in common? Not much, but Episode 5 sees Tom and Kyle riff with the co-founder of Tapcart on these issues—and more importantly on the shifts in mobile shopping...
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Coopetition in the future of eCommerce
BCorp and how the rise of mindful brands makes commerce better for all. Murder mysteries for breakfast then saving the world at 9am, Michelle Reid shares her morning routine before hopping into the office at BCorp. In the 4th episode, Tom and Kyle explore the benefits of BCorp in the commerce...
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Omnichannel Recipe
Getting the scoop on leveraging joy, online, and in-store for customer benefit and real change. Rise and Shine! Episode 3 takes a big bite out of breakfast—the most important meal of the day. The guys enjoy a delicious chat with serial (cereal?) DTC leader, Flapjack-of-all-trades and Founder of...
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Design-Driven Growth
How customer-centred design can be a recipe for your most poignant customer insights. Episode 2 features an in-depth and delicious chat with Bianca DiPietro, Design & Creative Lead at Hello Fresh. Like millions of people, you might enjoy these meal kits on the weekly, but what you might not know…
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CRO-M-G-!
The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder...
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A HoHoHoliday gift for you! (feat. Journey Map podcast)
A little holiday gift for our most wonderful listeners, at the most wonderful time of the year! Recently Tom and Kyle sat down with Dave Hale on the Journey Map podcast to chat about our career journeys, building great partnerships, and why we shut down pb+j for an entire month. We thought we'd...
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Farewell (for now), Commerce Chefs!
It’s come time for Kyle and Tom to say goodbye to Commerce Chefs (for now). With their schedules packed to the brim and sights set on lofty horizons, our beloved hosts have decided to hit pause on season two of the podcast to focus their efforts on doing what they do best—making believers out of...
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Dissecting Disruption | Geoff Cottrill
The word disruption gets thrown around in the commerce world more than a ‘hot-potato’ at a pre-school; but what does it actually mean? In the last episode of the Commerce Chefs summer series, Kyle and Tom sit down with Geoff Cottrill in a fascinating unaired conversation. This titan of marketing...
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Nailing Your Niche | Courtney Buhler
After taking Sugarlash Pro from her living room to a global e-commerce giant, it’s safe to say Courtney Buhler knows a thing or two about scaling a rave-worthy business. In today’s episode, Courtney offers her pro tips on putting your customers first, finding your leadership style (and yourself…
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Uncovering Your “Why” | Brent Baldwin
“Why” can often feel like the word less traveled in marketing. Yet, it’s one of the most revealing questions to ask. Brent Baldwin, Founder of NYOO Agency, lives by the word “why,” curious to uncover the intent behind campaigns, messaging, and data-driven tactics. In this episode, Tom and Kyle…
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Heart-Centred Leadership | Amy Hall
Heart-centered leadership is all about creating a business with your purpose and values at the helm, without losing sight of the big picture vision you’re striving to achieve. In today’s episode, Kyle and Tom sit down with Amy Hall, Founder of Goldilocks Goods, to chat about her approach to...
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Shifting Gears To DTC | Marina Parejo
Shifting your entire business model in the midst of a global pandemic may seem like a daunting task. But, as Marina Parejo can attest, it can also be equally rewarding. Listen to Kyle and Tom’s unaired interview with Marina, the former Head of E-Commerce at O2 Industries, as she candidly…
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Secret Sauce | Aaron Powell
Aaron Powell, the Founder and CEO of Bunch Bikes, has mastered the magic formula for converting strong community bonds into customers. In our first episode of the Commerce Chefs summer series, listen to Kyle and Tom’s full, unaired interview with Aaron as he shares his secrets on creating…
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Founders Keepers Part 2 - Founders Deepers
The founder’s journey can be messy, chaotic, and heartbreaking at times. Despite the stories of overnight successes we’re often fed in the media, starting and scaling a business is rarely a linear path forward. In part two of Commerce Chefs’ Founders Keepers series, Tom and Kyle share previously...
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Two Sides of the Capital Coin
It’s easy for founders to fall into thinking that the grass is greener with more capital. But does more capital always equal greater success? In this episode of Commerce Chefs, Tom and Kyle sit down with experts Derek Rubenstein—VC Investor and Founder of Ives Capital, an investment firm focused…
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Summer Series Teaser
In the upcoming summer series of Commerce Chefs, Tom and Kyle will be highlighting some of their favourite founders and commerce leaders from Season 1. Every two weeks beginning in July, a new long-form and previously unreleased interview with a commerce chef will be released to keep you inspired...
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Brands That Command
Brand equity matters, but that doesn’t necessarily mean that it’s top of mind for every company or consumer. So, as a DTC leader, how much energy should you put towards creating it? In this week’s episode of Commerce Chefs, Tom and Kyle chat with three experts that have built incredible brands by...
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Fast Forward, Forward Fast
Although the future will always be uncertain, as leaders, we try our best to understand what’s on the horizon. As commerce continues to rapidly shift into digital, what are the key elements that we need to keep our eyes on? In this episode of Commerce Chefs, Kyle and Tom sit down to give you all...
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Scaling with Soul
When we reflect on scaling our businesses, certain things seem implicit. Yet, bigger is not always better. Should we always be aiming to scale for the sake of it? And how do we scale without losing the soul of the brand we worked so hard to build? On this week’s episode of Commerce Chefs, Kyle…
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Chefs Note: The Failure in Brilliance
When we reflect on scaling our businesses, certain things seem implicit. Yet, bigger is not always better. Should we always be aiming to scale for the sake of it? And how do we scale without losing the soul of the brand we worked so hard to build? On this week’s episode of Commerce Chefs, Kyle…
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The Resurrection of Retail
It isn’t a secret that retail has had a rough year. The global COVID-19 pandemic has forced many brands to rethink the way they reach, serve, and retain their customers through brick and mortar retail… but what if this is only the beginning? On this week’s episode of Commerce Chef’s, Kyle and Tom...
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BONUS: 1 Billion Subscribers Special Episode
Commerce Chefs has hit 1 billion subscribers on Apple! To show their appreciation, Tom and Kyle are bringing you a very special episode, filled with insights, informative jargon, and unaired moments from the show.
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Interrupting Disruptors
What if disruption wasn’t a destination, but the byproduct of a worthwhile journey? On this week’s episode of Commerce Chefs, Kyle and Tom chat about what disruption actually means and how leaders can use it to their advantage… without going overboard. They sit down with two incredible guests:...
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Founders Keepers: Part I
How does being a founder affect your leadership? This week on Commerce Chefs, Kyle and Tom talk about the ups, downs, failures, and triumphs of leading a company as both a founder and CEO. They chat with the extraordinary Roberta Mantenuto—Co-Founder and CEO of Aria Vent—about her changing role…
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The CEX Episode
Let’s talk about CeX, baby. This week on Commerce Chefs Kyle and Tom dive into all things customer experience with Marina Parejo, Head of Ecommerce at O2 and formerly from Shopify Plus, Teresa Greiner who’s worked with the likes of Microsoft, Nike, and the Olympics, even bringing in Danielle...
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Fussing Around
This week on Commerce Chefs, Tom and Kyle are taking a slightly different approach… talking to just each other -- the entire episode. Not to worry, this episode features action stories, anecdotes, and knowledge bombs all about our priorities as brand leaders (oh, and outtakes, ‘cause who doesn’t...
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The Failure in Resilience
In this episode, featuring a lot more Chumbawamba than anyone asked for, the commerce chefs get real about relevance, resilience, and being better every day. Spoiler alert: as with most important things, it’s rooted in the choices we make. Relevance is dynamic and resilient brands need their...
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The Problem With Purpose
In our inaugural episode (ooooo that sounds fancy), Kyle and Tom dissect the tension of leading a purpose-driven brand and the challenges that arise from operating in a market that wasn’t designed for it. They use big 10-letter-words and bad jokes and bring in experts Angela Wallace (COO of...
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Trailer
Welcome to Commerce Chefs! A quirky, thoughtful, and thought-provoking show for future-focused commerce leaders. We’re here to pit the world’s most brilliant, inspiring, and driven DTC visionaries – the “Commerce Chefs” – with riveting questions to uncover their secret ingredients at the...
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ABOUT THIS SHOW
What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now!Check out our website commmercechefs.com and follow us on social media @commercechefs.Proudly produced by pb+j. Check us out at https://addpbj.com/
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