Don't Take Customers At Face Value
from AdExchanger
Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
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How long is this episode of AdExchanger?
This episode is 50 minutes long.
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This episode was published on June 3, 2026.
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