EPISODE · Apr 20, 2026 · 20 MIN
DrFirst Reduces Physician Burden Through Well-Designed Medication Management
from Healthcare IT Today Interviews · host John Lynn
Prescribing medication has become unfathomably complex these days, with rules interposed between the patient and physician by pharmacies, payers, and pharmacy benefit managers (PBMs). Drew Hunsinger, Executive VP, Corporate Strategy at DrFirst, points out that a single medication may have multiple indications (conditions for which it can be prescribed) and rules vary by indication. Colin Banas, MD, Chief Medical Officer, says that 90% of new medications are considered specialty medications with associated complex rules.Learn more about DrFirst: https://drfirst.com/Healthcare IT Community: https://www.healthcareittoday.com/
What this episode covers
Prescribing medication has become unfathomably complex these days, with rules interposed between the patient and physician by pharmacies, payers, and pharmacy benefit managers (PBMs). Drew Hunsinger, Executive VP, Corporate Strategy at DrFirst, points out that a single medication may have multiple indications (conditions for which it can be prescribed) and rules vary by indication. Colin Banas, MD, Chief Medical Officer, says that 90% of new medications are considered specialty medications with associated complex rules.Learn more about DrFirst: https://drfirst.com/Healthcare IT Community: https://www.healthcareittoday.com/
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DrFirst Reduces Physician Burden Through Well-Designed Medication Management
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