Dzień 27: cz. 2 - opracowanie ścieżki zakupowej klienta B2B

from Szef Marketingu B2B · host Szef Marketingu B2B

Przed Wami druga część odcinka poświęconego Customer Journey, czyli ścieżce zakupowej klienta. Dziś przechodzimy do etapu praktycznego. W tej części opowiemy:jak krok po kroku zmapować każdy etap ścieżki klienta,jak analizować cele, działania, emocje i bariery klientów,jak przypisać odpowiednie treści, touchpointy i KPI do każdego momentu interakcji z marką,i co zrobić, aby ta mapa nie była tylko plakatem na ścianie, ale realnym narzędziem marketingowym, sprzedażowym i produktowym.To będzie najbardziej warsztatowa część, pełna przykładów i gotowych wskazówek. Jeśli masz przed sobą zadanie stworzenia Customer Journey dla swojej marki, działu czy kampanii – to idealny moment, by wziąć notatnik i działać razem z nami.

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This episode is 43 minutes long.

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This episode was published on September 9, 2025.

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