Dzień 28: cz. 3 - opracowanie lejka marketingowego - BOFU

from Szef Marketingu B2B · host Szef Marketingu B2B

BOFU (Bottom of the Funnel) to etap decyzji zakupowej, konwersji, kontaktu handlowego, czyli moment największego napięcia podczas ścieżki zakupowej klienta.Twoim celem jest:Ułatwienie wyboru i pokazanie przewag konkurencyjnych.Redukcja ryzyka związanego z zakupem.Dostarczanie jednoznacznych dowodów skuteczności.Aktywacja decyzji – domknięcie konwersji.Współpraca marketingu z zespołem sprzedaży (w B2B).Jak? Wysłuchajcie dzisiejszy odcinek.

Episode metadata supplied by the publisher feed · Published Oct 21, 2025

Embed this episode

Attribution link and audio player

Ready to play

Dzień 28: cz. 3 - opracowanie lejka marketingowego - BOFU

0:00 17:52

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Konkretnie o Marketingu i Sprzedaży Artur Jabłoński Podcast Konkretnie o marketingu i sprzedaży - zgodnie z nazwą - dostarczy Ci wskazówek, dzięki którym zwiększysz skuteczność działań marketingowych i sprzedażowych w swojej firmie. Prowadzący i zaproszeni goście dzielą się własnym doświadczeniem i wypracowanymi studiami przypadku. Jesteś przedsiębiorcą? Pracujesz w branży marketingu, sprzedaży? Chcesz poszerzyć swoją wiedzę w tych obszarach? W takim razie to podcast dla Ciebie.Skontaktuj się ze mną: [email protected] www.digitalk.pl#polskipodcast Supply Chain Radio Supply Chain Radio Tune in to conversations on cloud technology, collaborative networks, and supply chain innovation with insights from the industry's most well-versed professionals. Topics will include supply chain visibility, finance, transportation and logistics, B2B networks, data quality, planning & execution, and global commerce best practices. B2B Mentors Connor Dube B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. Brian Burns No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling, this podcast is for you.I have been selling for over 25 years, and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and instead create a sales and buying pattern map which enables salespeople to understand the

Frequently Asked Questions

How long is this episode of Szef Marketingu B2B?

This episode is 17 minutes long.

When was this Szef Marketingu B2B episode published?

This episode was published on October 21, 2025.

Can I download this Szef Marketingu B2B episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!