Dzień 28: cz. 3 - opracowanie lejka marketingowego

What this episode covers

BOFU (Bottom of the Funnel) to etap decyzji zakupowej, konwersji, kontaktu handlowego, czyli moment największego napięcia podczas ścieżki zakupowej klienta.Twoim celem jest:Ułatwienie wyboru i pokazanie przewag konkurencyjnych.Redukcja ryzyka związanego z zakupem.Dostarczanie jednoznacznych dowodów skuteczności.Aktywacja decyzji – domknięcie konwersji.Współpraca marketingu z zespołem sprzedaży (w B2B).Jak? Wysłuchajcie dzisiejszy odcinek.

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Frequently Asked Questions

How long is this episode of Szef Marketingu B2B?

This episode is 17 minutes long.

When was this Szef Marketingu B2B episode published?

This episode was published on October 21, 2025.

What is this episode about?

BOFU (Bottom of the Funnel) to etap decyzji zakupowej, konwersji, kontaktu handlowego, czyli moment największego napięcia podczas ścieżki zakupowej klienta.Twoim celem jest:Ułatwienie wyboru i pokazanie przewag konkurencyjnych.Redukcja ryzyka...

Can I download this Szef Marketingu B2B episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.