E528 | Florian Noell, PwC: Reinventing with Venture: How Corporates Can Actually Innovate

In this episode, Andreas Munk Holm and Jeppe Høier sit down with Florian Noell, PwC’s Global Venturing & EMEA Startups & Scale-ups Leader. Florian draws on his rare blend of experience as a founder, ecosystem advocate, and now corporate innovator to unpack the evolution—and missed opportunities—of corporate venture capital across Europe.They delve deeply into what distinguishes enduring CVCs from the 3.7-year average lifespan, how to avoid wasting money as a corporate angel, and the structural shifts needed to transition from optics to outcomes. With both realism and optimism, this is a masterclass on corporate-startup collaboration done right—and wrong.This one’s for ecosystem builders, corporate strategists, and VCs looking to make CVC work in the long term.Here’s what’s covered:02:10 | Two Hats, One Mission: How Florian Took His Founder Lens to PwC05:50 | What Great Corporate-Startup Collaboration Looks Like08:30 | Why CVCs Die After 3.7 Years—and How to Beat the Odds11:20 | Structuring for Success: The 10 Building Blocks to a Lasting CVC14:00 | Venture Clienting vs. Venture Investing17:40 | The Case for Later-Stage Investing—If You Can Afford It21:15 | LP Investing as a Smart Starting Point25:50 | Policy’s Role: Useful, But Not the Magic Fix30:00 | Changing the Corporate Mindset34:00 | Why Corporates Don’t Reinvent Themselves—And What to Do About It