EPISODE · Jun 2, 2026 · 16 MIN
Easy Content Ideas for When You’re Not Feeling Creative
from Good Content with Shannon McKinstrie · host Shannon McKinstrie
I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now.If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a break. The truth is, our audiences won’t vanish if we step back or reuse a great post from a few months ago. If you still want to show up, there are easy content hacks you can lean on like reaction videos or sharing relatable moments, they really work when your creativity is all tapped out. So here’s your permission to give yourself some grace this summer, trust that “enough” is truly enough, and know I’m right there with you. In this episode we’ll be covering:Navigating busy seasons and down time in life without the pressure of expectations. Permission to pause for rest and resisting the temptation to work on new projects and ideas.How to maintain a social media presence while taking a summer break or vacation.Creative content ideas like sharing trending articles and familiar brands.What the BENS (Big, Easy, New, Safe) Method is and how to apply it to your posts.Hooks and formats for high-engagement reels, including borrowed familiarity and relatable momentsFeatured content in this episode:Shannonmckinstrie: How to Yap without RamblingZakbcreates: The new status symbol nobody talks aboutHeart.led.wellness: Using food as a buffer from lifeThestomachdoc: If peas get their marketing rightRecommended episodes:Episode 57: Repurpose Your Content for More Impact with Less EffortEpisode 94: You Want Your Content to Fit Your Life, Not Become Your LifeEpisode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 107: Where To Find Content Ideas So You’re Always Ready To PostEpisode 110: Become More Memorable When You Stop Overthinking and Start RepeatingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!
What this episode covers
I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now. If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a...
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Easy Content Ideas for When You’re Not Feeling Creative
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