Good Content with Shannon McKinstrie

Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also touch on real life marketing brilliance that leans on nostalgia and relatability to build trust and boost conversions. In this episode we’ll be covering:How Instagram Stories became my most powerful sales funnel for business growth.My step by step Instagram Stories strategy for launching high-ticket offers.Mixing personal life and business in Stories to encourage audience interactions.Using Instagram insights to analyze which Stories get the most engagement.Increasing Story conversions with link stickers, sliders and ManyChat.Recommended episodes:Episode 62: Why You Don’t Need Fancy Content to Stand OutEpisode 72: Creator Style Content is for Everyone, Even YouEpisode 73: Staying Top of Mind with Instagram StoriesEpisode 95: Building Real Community with Stories and Shared MomentsEpisode 109: The Human Side of Content That SellsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m sharing actionable content tips that I want you to start using right away, because these five simple things have helped my clients 10x the views on their content. In this episode we’ll be covering:The five easy tweaks to personalize your hooks and make them uniquely yours so they stand out.How to use identifiers in your content to attract the right audience.Using something recognizable that the audience can attach to, this could be as simple as particular as a location or product.Be more descriptive in your hook by getting specific, this helps your content get in front of the right people.Share something relevant by using what’s happening right now, this could be an upcoming event or holiday, but lean on what’s trending right now.Make your content feel personal using the words “I and my” this builds trust and it helps people feel seen. Recommended episodes:Episode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 40: Build More Connections with Everyday MomentsEpisode 70: Instagram Growth Hacks That Actually Work and Give Your Account PersonalityEpisode 85: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 100: Use Identity Driven Content to Connect and Engage with Your AudienceEpisode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to YouSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!