EPISODE · Mar 17, 2026 · 20 MIN
Ecommerce Now: Elevating Shopper Experience and Discovery
from RETHINK RETAIL · host RETHINK Retail
In this episode of the RETHINK Retail Podcast, Digital Shelf Institute Executive Director Lauren Livak joins Paul Murphy to discuss what’s shaping the next phase of ecommerce, from changing shopper behavior to the growing gap between browsing and buying. They discuss why many digital experiences still struggle to help shoppers make decisions, and what retailers can do differently to better capture attention and support the path to purchase. Key discussion points include: - The Conversion Gap: Why rising site traffic doesn’t always translate into completed purchases. - The “Imagination Gap” in Ecommerce: How visualization and contextual experiences help shoppers understand products in their own environment. Explore the insights shaping the next phase of ecommerce.
What this episode covers
In this episode of the RETHINK Retail Podcast, Digital Shelf Institute Executive Director Lauren Livak joins Paul Murphy to discuss what’s shaping the next phase of ecommerce, from changing shopper behavior to the growing gap between browsing and buying. They discuss why many digital experiences still struggle to help shoppers make decisions, and what retailers can do differently to better capture attention and support the path to purchase. Key discussion points include: - The Conversion Gap: Why rising site traffic doesn’t always translate into completed purchases. - The “Imagination Gap” in Ecommerce: How visualization and contextual experiences help shoppers understand products in their own environment. Explore the insights shaping the next phase of ecommerce.
NOW PLAYING
Ecommerce Now: Elevating Shopper Experience and Discovery
No transcript for this episode yet
Similar Episodes
Jun 22, 2026 ·26m