Eli Schwartz on Driving Real Business Impact with Product-Led SEO

from SEO Rockstars · host WMR.FM

Growth strategist Eli Schwartz explains why SEO must shift from a technical checklist to a core business driver. He introduces the concept of Product-Led SEO, using examples like Zillow to show how building high-value digital assets—rather than just "programmatic" spam—creates a sustainable competitive moat. Schwartz also addresses the rise of AI in search, noting that personal context and AI Overviews make foundational SEO more critical than ever. He concludes with advice for SEO leaders: earn executive trust by aligning every search effort with revenue and lead generation rather than just traffic metrics.

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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Eli Schwartz on Driving Real Business Impact with Product-Led SEO

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This episode is 29 minutes long.

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This episode was published on February 10, 2026.

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