Embracing the Seasonality of Your Business episode artwork

EPISODE · Oct 27, 2022 · 27 MIN

Embracing the Seasonality of Your Business

from Pelvic PT Rising · host Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Growth in our business or career isn't ever linear.  It's often punctuated bursts.  Sometimes we're standing still, and others we're rushing forward.It's unreasonable to expect our business to continue to grow as rapidly as we want (whatever that means).  We can't put in maximum effort all the time.Seasonality is a rule of nature and it applies to business as well.  So how do we manage the different seasons and still enjoy the process throughout?When it's slow, build your foundations.  Mend the nets.  Get your business ready for the next burst.  Put in the consistent work to build momentum.  Build relationships.  Take vacations.  Enjoy the slower pace.When it's fast, lean in.  Embrace the hectic.  Spend more time.  Get excited.  Dive deep into your passion projects.  Take advantage of the tailwind.If you're stuck in a rut, get help.  Read a book.  Join a challenge.  Get coaching or mentoring.  Make a new habit.  Break out of the cycle.Business ResourcesIf you're starting or growing a cash-based pelvic health practice, we've got some great resources for you!  We've helped more than 200 practices take off in markets across the country.  From business courses, handouts and resources to true business mentorship in our Rising program, we've got something that can help.  Check out all our Business Resources (www.pelvicptrising.com/business) and fill out the Entrepreneur Survey there!Clinical CoursesAll of the Rising clinical courses are designed to challenge the way you think and make you more confident in your clinical practice.  All online and go-at-your-own pace, you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped nearly 200 pelvic practices start and grow through the Pelvic PT Rising Mentorship Program (www.pelvicptrising.com/business) and business courses to change the way pelvic health is administered.Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

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Growth in our business or career isn't ever linear. It's often punctuated bursts. Sometimes we're standing still, and others we're rushing forward. It's unreasonable to expect our business to continue to grow as rapidly as we want (whatever that means). We can't put in maximum effort all the time. Seasonality is a rule of nature and it applies to business as well. So how do we manage the different seasons and still enjoy the process throughout? When it's slow, build...

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