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EP. 11: Planejamento flexível episode artwork

Mar 4, 2021 1 hr 9 min

EP. 11: Planejamento flexível

from Conversa B2B Hosted by Conversa B2B

Praticamente todas as lideranças do marketing B2B já tinham ouvido falar no conceito de VUCA antes da pandemia, mas de lá para cá, todas elas estão vivenciando isso na prática, do jeito mais didático possível. Para quem não sabe, VUCA é um acrônimo da língua inglesa que significa volatility, uncertainty, complexity and ambiguity. Tecla SAP: volatilidade, incerteza, complexidade e ambiguidade. É exatamente nesse cenário que estamos reaprendendo a viver e a tomar decisões muitas vezes inéditas no marketing B2B. No episódio 11 do podcast Conversa B2B vamos falar sobre os planejamentos flexíveis que estão dando a tônica de 2021. Esse é um dos temas abordados no e-book gratuito “Novas Visões para o Marketing B2B: Como os principais líderes de marketing B2B do Brasil se preparam para os desafios que estão por vir”, que você pode baixar gratuitamente no site conversa.tech. Apresentação: Renata D'Elia Com Giuliano Duccini e Guilherme Sboarim Convidado: Gustavo Zobaran, Gerente de Marketing da Porto Seguro Visite o nosso site: conversa.tech

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EP. 11: Planejamento flexível

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This episode is 1 hour and 9 minutes long.

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This episode was published on March 4, 2021.

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