Ep 23: Understanding Lifetime Value of Patients for Marketing Returns

Jake Goates is a seasoned professional in the field of dentistry, with a career spanning over eleven years that began in sales and marketing before he specialized in dental practice marketing. Jake's perspective on dental practice marketing is shaped by his extensive experience, having consulted with approximately 5000 dental practices. He believes in the importance of differentiation and branding in a competitive market, and emphasizes the need for practices to carve a unique identity to attract and retain patients. His approach involves establishing marketing budgets, setting goals, and holding teams accountable for converting leads into appointments, aiming to empower practices to grow and succeed in the complex world of dental industry marketing.   Here’s what to expect this episode: Proper phone call handling in dental practices enhances communication with potential patients and streamlines appointment scheduling. Coaching staff on call answering and lead follow-up can significantly boost appointment scheduling success rates. A structured follow-up process, including calling back missed calls twice within the first two days, greatly impacts patient engagement and retention. Managing patient leads effectively can increase new patient appointments without increasing marketing spending. Transparent data analysis and a systematic approach to patient onboarding processes are key to maximizing marketing efforts. Understanding the lifetime value of a patient is crucial for long-term marketing returns. Diversifying marketing strategies with a mix of digital and non-digital approaches is effective in reaching and engaging with a wider audience.     Connect with Jakes Goates: http://www.goatdmc.com/   Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices