EP 61 Declan Mulkeen
from BBB - Adem Manderovic Hosted by Adem Manderovic
If there was an episode that absolutely speaks to the revenue alignment machine and how to position yourself for business success in a single episode then this would be it. Those that have listened to me closely over the past year and a half have heard me bang on about targeting, validating your channels of communication and blending that with actual intent (not gated information capture), mixed with right message right time. Ive coined things like demand + outbound actions = revenue, and #AccountBasedBusinessDevelopment, but those who know me closely know I was a marketer first. Declan in this episode speaks to not only this very similar vision but also what he speaks to in Zero Waste Marketing. If learning how to do more with less, aligning your internal stakeholders to become a revenue creating machine and setting you and your team or clients for success has some importance to you then this episode will tick all the boxes. Tune in, listen to it once, and maybe again to really pick up the detail of greatness that Declan drops here. I present to you with excitement Declan Mulkeen CMO strategicabm for Episode 61 Better Business Building!! The book https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/ Partner page https://theb2bplaybook.com/ccs-resources More about our programs https://theb2bplaybook.com/cro-school
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