PODCAST · business
BBB - Adem Manderovic
by Adem Manderovic
The concept of these interviews is to get to the core of individuals why, and connect that very why with their key target audience. Providing a seamless transition and advertisement of who they can help and why they ultimately will.
Episodes
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Ep 128 - How to build a B2B community of 100k members from scratch w/ Jared Robin & George Coudounaris
In this video, I sit down with Jared Robin, the founder of revgenius, to unpack how he built a 100,000-plus member community by staying obsessively close to his market and betting on relationships over platforms. We cover: His messy road from FedEx sales rep to running a fashion magazine to...
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Ep 127 - Why RevOps Fails W/Pasha Irshad & George Coudounaris
In this episode, I sit down with RevOps expert Pasha Irshad to unpack why revenue is really an architecture problem, not just a sales problem. We cut through the AI noise, why your CRM ends up as a “record of optimism,” and what it actually takes to get sales, marketing, and success working as…
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Ep 126 - Revenue Enablement Masterclass based on 20 years in tech w/Georgia Watson & George Coudounaris
In this episode, George Coudounaris with Georgia Watson, a 21-year IBM veteran, and Adem Manderovic to dig into why sales enablement keeps failing even when companies are spending big on it. We cover: • Why strategy is rarely the problem but execution almost always is • What revenue enablement...
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Ep 125 - Why Most B2B Sales Methodologies Fail (And What Architecture-First Selling Looks Like Instead) with Kieran Longhurst & George Coudounaris
Most B2B sales methodologies fail for the same reason. Not because the methodology is flawed but because it sits on an operating model never designed to support it. Your team trains on MEDDIC, tweaks CRM fields, and runs Friday scorecards. Six weeks later, everyone is back to booking meetings…
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Ep 124 - Why Revenue Enablement Fails Without Commercial Architecture w/Phil Cleary & George Coudounaris
Your Pipeline Isn’t Unpredictable. It’s Unvalidated. Revenue leaders across SaaS and enterprise sales are describing the same tension: Pipeline coverage looks fine. CRM stages are full. Forecast calls still run. Yet confidence feels thinner than it used to. Close dates slip. Deal sizes shrink…
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Ep 123 - Why the funnel is breaking your go to market and why closed loops are the answer (Closed Circuit Selling) w/Charles Needham & George Coudounaris
Closed Circuit Selling: Why the Funnel Is Breaking Your GTM Most go-to-market teams aren’t failing on effort. They’re failing on architecture. In this episode, we sit down with Charles Needham (co-author of Cold Call Algo) alongside Adem Manderovic (CRO School) to break down why the linear funnel...
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Ep 122 - Why Sales & Marketing Broke (And How to Rebuild a Modern Revenue System) ft. Tony J Hughes & George Coudounaris
Why Sales & Marketing Broke (And How to Rebuild a Modern Revenue System) ft. Tony J Hughes Most teams feel the symptoms — pipeline gaps, misaligned targets, MQL chaos, sellers chasing “now or never” deals. But those are signals of a deeper problem: the revenue system itself is broken. In this...
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Ep 121 - What’s Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)
What’s Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling) Outbound sales is at a crossroads. Automation is everywhere. AI is flooding inboxes. Meetings are harder to book than ever. So we sat down with Aaron Ross, author of Predictable Revenue and...
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Ep 120 - What Most Teams Got Wrong About Predictable Revenue (and the Fix for Outbound for 2026)
Most teams blame Predictable Revenue for broken outbound. The truth? The model wasn’t wrong — the market’s interpretation was.In this 5-minute Mid-Week Musing, we unpack why Predictable Revenue went off track and show how small B2B teams can fix outbound in 2026 through market validation — not...
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EP 119 - Outbound Sales Strategy 2026: The Evolution of Predictable Revenue w/ Collin Stewart, George & Adem
Outbound Sales Strategy 2026: The Evolution of Predictable Revenue w/ Collin Stewart, George & Adem Guests: Collin Stewart (CEO, Predictable Revenue) & Adem Manderovic (Closed Circuit Selling™) Description: Outbound sales has changed — and so has Predictable Revenue. In this episode, we sit down...
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Ep 118 - Predictable Revenue Feat w Collin Stewart A New Sales Paradigm with Adem Manderovic & George Coudounaris
Closed Circuit Selling™ (CCS) and the category we architected Revenue Alignment Architecture™ featured on the Predictable Revenue™ Inc. Podcast with Collin Stewart 🙏 🤩 This isn’t just another GTM episode. It’s a signal that the industry is shifting from frameworks to architectures. from silos…
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Ep 117 - with Scott Leese & George Coudounaris Why Outbound Is Broken – And How B2B Teams Win with Network Selling
In this episode, Scott Leese joins George Coudounaris and Adem Manderovic to unpack why the Predictable Revenue model is collapsing — and how to rebuild outbound around networks, trust, and real timing. We break down how the SDR ➝ AE split eroded skills and alignment, how “meetings booked” became...
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Ep 116 - With Joey Gilkey Titanx & George Coudounaris (Chief Revenue School & The B2B Playbook)
B2B Outbound Strategy: Conversations, Not Meetings If your outbound is optimised for meetings, not conversations, you’re burning cash and trust. We sit down with Joey Gilkey (CEO, Titan X) and Adem Manderovic (Closed Circuit Selling, CRO School) to rebuild B2B outbound so it actually drives...
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Ep 115 Why Most B2B Revenue Engines Fail w George Coudounaris and Paul Perrett (Firmable).
Why Most B2B Revenue Engines Fail – And How Paul Perrett is Building One to Go From $2–10M ARR Podcast: The B2B Playbook Guests: • Paul Perrett (CEO, Firmable) • Adem Manderovic (Closed Circuit Selling, CRO School) Theme: Why most B2B revenue engines stall, what causes failure, and how to build…
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Ep 114 - Podcast - The Circuit - Ep 1 - Why Your GTM is Misfiring, and how to fix it from the frontlines w/George Coudounaris
If your sales and marketing teams feel like they’re running different races, this episode will show you the framework to fix it — fast. We break down the exact sales and marketing alignment framework we use with revenue leaders to unite GTM teams, reduce wasted spend, and win more deals. You’ll…
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Ep 113 - Why MQLs Are Broken (And What to Measure Instead) Steve Patti, George Coudounaris & Adem Manderovic
Why MQLs Are Broken (And What to Measure Instead) B2B marketers are under pressure to generate pipeline. But the truth is, most of us are stuck operating inside a broken GTM system that was never built for how buyers actually buy. In this episode, we’re joined by Steve Patti — 7x CMO, 3x sales...
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Ep 112 - Fix Broken Outbound Sales…w/Leslie Venetz & George Coudounaris
We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern SDRs and BDRs can fix it fast. Outbound targets have never been tougher, yet teams keep blasting buyers with the same tired sequences. In this...
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Ep 111 - Why Most SDR Teams Fail Before the First Call - With George Coudounaris & Shawn Sease
Why Most SDR Teams Fail Before the First Call Most B2B teams think outbound is just about activity. Book meetings, hit quota, move on. But this week on The B2B Playbook, we sat down with Shawn Sease — aka The Professor of Prospecting — to expose why that model is broken. Shawn’s seen it all. From...
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Ep 110 - Why Buyer-First Selling Is the Future of B2B: Lessons from Humantic AI & CRO School
Why Most B2B Sales Teams Are Failing (And How to Fix It) Most B2B sales teams are stuck in outdated tactics — pushing for meetings, flooding inboxes, and hoping something sticks. But that’s not how today’s buyer wants to buy. In this episode, we sit down with Amarpreet Kalkat (Founder of Humantic...
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Ep 109 - Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM
Revenue Alignment Architecture — Why is go-to-market still broken in B2B? Because nobody owns the commercial outcome. In this pivotal episode of The B2B Playbook, we sit down with Carolyn Dilks (co-founder of Passetto) and Adem Manderovic (co-founder of CRO School) to unpack why sales, marketing,...
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Ep 108 - Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment w/George Coudounaris
Traditional sales methodologies like GAP, Challenger, and SPIN are misaligned with today’s go-to-market realities. These frameworks were never designed for true revenue alignment, and they’re actively fragmenting teams. Key Points Covered: • The commercial damage caused by Predictable Revenue...
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Ep 107 - The Hump w/Marc Mac
Today I meet with Marc Mac for the SDR Insider Where we dive into everything everything Sales Development should be and was prior to the Predictable Revenue™ Inc. Revenue split outs. Things like ; Connective Actions Over Conveyor Belt: I argue that the traditional model, popularized by…
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Ep 106 - Full Circle 2024 - Segmenting your market for outsized impact w Adem Manderovic
Adem Manderovic is widely recognized for his insights into B2B sales, marketing, and customer success, emphasizing a strategic alignment across these functions to foster sustainable business growth. He advocates for a “Closed Circuit Selling” methodology, which integrates marketing and sales…
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Ep 105 - Revenue Mechanics Episode 9 w Adem Manderovic
In this episode we cover the inner workings of Closed Circuit Selling.. and how to apply it. BDs role was ALWAYS to obtain feedback loops and validate the market to provide marketing with what’s required to allow them to conduct proper marketing. This contained things like ; → who was with who,...
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Ep 104 - Pasha Irshad
The last four years shaped what could be for many. Many taking the plunge into building their own agencies and showing what can be done better, and with less. Pasha, a keen intersect of what can now be with technology meets advocacy for fundamentally sound marketing and tool enhancement caught my...
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EP 103 - Nemanja Zivkovic
We help B2B companies generate revenue from the modern-day B2B buyer through better positioning, planning, and execution. With a bit of funk. Is the official line, but this conversation with Nemanja is so much more. Apologies this one has appeared to have taken us four years in the making, but I…
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EP 102 - Alan Hale
Everything that marketing should be. This one needs to be heard to be believed. If like many you would like a refresher on where things came from, and how things should be, then this one is for you. Alan Hale from Consight Marketing Group, LLC. Joins me for episode 102, @better business building....
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Ep 101 - 7x Sales Leader & 2x CRO - Reveals the Truth of Sales and Marketing
Adem Manderovic discusses the fundamentals of B2B marketing and sales, emphasizing the importance of aligning marketing and sales efforts. He challenges the traditional approach of selling the meeting and instead focuses on building relationships and providing value to prospects, while uncovering...
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EP 100 - How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School -Part 5
You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level. Otherwise you’re just constantly trying to fill a bucket with holes in it. So many organisations...
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EP 99 Eric Iannello
Outside of the Tech SaaS bubble, some would say the real skillsets can be found. Have you ever wondered what are the pieces the full funnel, that bring together organisational alignment? Selling the meeting, isnt all it’s cracked up to be. As apart from these clickbaity gimmicky manipulation...
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Ep 98 - Haris Halkic
Did you know that peer advocacy can rapidly accelerate not only yourself but all those around you? Well my next guest, has done just that, and then some at scale. With multiple posts gaining subsequent viralty I needed to speak with the man behind these master moves for myself. Haris’s story is...
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EP 97 - How to Maximize Your Chance of Winning Deals | CRO School - part 4
You've finally got your target customer to a meeting. It's taken even more touchpoints than research says it should. How do you make sure you don't screw it up? How can you maximize your chances of winning their business? And once you've won it, making sure it gets past legal, finance - and to…
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Ep 96 - How to Build Relationships of Trust and Make Companies Want to Buy | CRO School - Part 3
If you want more customers to buy your product or service, you need to build trust with them first. Trust that you won’t let them down, that you will deliver the outcomes expected, and that they won’t regret their decision for choosing your company. Companies that are focussed on ‘selling the...
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Ep 95 - Tom Slocum
This is one is one of the most impactful, no nonsense interviews that I have ever untaken in my life. Where this one goes will likely give the many three months free consulting, that is easily applied to you, and your market. It stands to reason, why Tom and I hit this one for such a home run,...
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EP 94 -Foundations to Set Up Your Revenue Engine | CRO School - Part 2
If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way? We've come across so many organizations that have bloated methods for acquiring customers. They're loaded to the brim with hungry SDRs who...
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EP 93 - Adam Robinson
From bootstrapping startups from 0-$10M three times… to what you see today with the call it as it is attitude carving your linkedin feed my next guest has all but redefined the category in which he finds himself. Taking on some of the global heavyweights is no mean feat. But to come up time and...
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Ep 92 - 5 Steps to Building an End-to-End Business Growth Engine | CRO School PART 1
Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on? You may have been setup to fail with a sales-led model that just won't work for your...
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Ep 91 - Paul Thomson
It’s always super interesting to me, to find those that have that same inspired vision, and break apart what gave them that lens and ability to see what appears missed on the majority. Paul, speaks of his marketing journey from Australia, Silicon Valley and back again. This episode without shadow...
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EP 90 - Ilija Sumracki
Unlike NEC beating apple to the tablet market and failing for being too early, the story of what one man on a mission to bring flavour, life and fun into true health is nothing but truly inspiring. Sometimes in life, we see gaps in the market of what could be.. but it takes a different level of...
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EP 89 - Sam Shaper
Sales Led Growth is a scam! Sure it would be easy to say something seemingly so outlandish, if this wasn’t the finding from more and more professionals whom have been in the trenches with results more than most could dream in a lifetime. So for my next guest, to come from heavy in the doing, with...
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EP 88 Richard F Purcell
With the ever changing landscape that we find ourselves in.. have you ever wondered, how we could do better, but without all the manual touchpoint? I know I have. Sure, buying signals are all the rage now, but what if that would be all in one place mixed with who what where why. If you are…
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EP 87 - Ben Logan
“A firm believer in the life you live and the things you do today are testament to the person that you are and how you will be judged later. “ THAT is the type of the Authenticity, accountability, truth, honesty and integrity you will come to expect from the mastery of Ben Logan and Hoodies...
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EP 86 - George Coudounaris
What is the biggest professional transition you have ever seen? Surely, this one, has to come close? Never before have I heard of a commercial lawyer turning their back on everything they have learned in law school, to not only transition into a Demand Marketer, but having done so creating their...
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EP 85 - Better B2B Marketing Outcomes: Smarter Marketing with the Closed Circuit Selling Framework
This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic! He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework called Closed Circuit Selling. Tune in…
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EP 84 Barratt Kennett
Diverse backgrounds, and skills, at times either make or break someone to be their best self. Speaking with Barratt, it’s clearly evident from the how he articulates he operates from heart centred integrity. Barratts journey perhaps would have needed a few hours to unpack. However, if like me…
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EP 83 - DXB Podcast - The Deal Room
Probably the most candid and complete interview I have ever undertaken. If you want to learn how I gained the lense that I do. Then this is not one to miss. Taken from DXB Deal Room Podcast Thanks again @Shane Mahi Adem Manderovic: Unconventional Wisdom & Unique Perspectives Description: Welcome…
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EP 82 CT FALK
Seeing things as clearly as some do can be a blessing or a curse. Watching CT from afar, one thing stuck out to me, he calls things as he sees them and doesn’t shy away from the facts. He is easily able to translate commercial acumen into business cases, but also set for organisational success…
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EP 81 - How to apply #Closed Circuit Selling to the Market
The simplicity of #ClosedCircuitSelling only works, if you lean into ALL components. As @Scott Martinis recently discussed your contact data, targeting and list segmentation needs to be right. That would look something like this ; TARGETING What are the triggers and cross reference points that...
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EP 80 - Tony J Hughes
Unless you have been living under a rock for the entirety of your sales and marketing career, my next guest needs know introduction. Having shaped, ne pioneered whats what in sales and marketing for the past thirty five years, and documented these very predictions in his books The Joshua…
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EP 79 Phil Howie
I dont know about you but with the world where it currently is, being secure and being secure in business for that matter is not something to take lightly. After years at the forefront of some of APAC’s movers and shakers in the innovative space, my next guest saw a further market niche and…
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ABOUT THIS SHOW
The concept of these interviews is to get to the core of individuals why, and connect that very why with their key target audience. Providing a seamless transition and advertisement of who they can help and why they ultimately will.
HOSTED BY
Adem Manderovic
CATEGORIES
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Frequently Asked Questions
How many episodes does BBB - Adem Manderovic have?
BBB - Adem Manderovic currently has 65 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is BBB - Adem Manderovic about?
The concept of these interviews is to get to the core of individuals why, and connect that very why with their key target audience. Providing a seamless transition and advertisement of who they can help and why they ultimately will.
How often does BBB - Adem Manderovic release new episodes?
BBB - Adem Manderovic has 65 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to BBB - Adem Manderovic?
You can listen to BBB - Adem Manderovic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts BBB - Adem Manderovic?
BBB - Adem Manderovic is created and hosted by Adem Manderovic.
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