Ep 91 - Paul Thomson
from BBB - Adem Manderovic Hosted by Adem Manderovic
It’s always super interesting to me, to find those that have that same inspired vision, and break apart what gave them that lens and ability to see what appears missed on the majority. Paul, speaks of his marketing journey from Australia, Silicon Valley and back again. This episode without shadow of doubt is the most in-depth look, at why globally companies are failing with Sales Led Growth, not only that outline, but what can be done to course correct as quickly as possible. If you are a marketer, head of sales, head of customer success, a founder and know something is wrong but cant put your finger on what. You know your cost of acquisition is continually going up. You know you have constant churn both internally and externally. Then, this episode is for you. We dissect practical steps with what changes you can implement, in an easy to understand language. Breaking down myths, barriers, and all the excuses along the way! I bring to you that @Paul Thomson Head of Marketing of @Letterdrop for episode 91 BBB - 🎙 Podcast - Adem Manderovic Links in comments. The book https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/ Partner page https://theb2bplaybook.com/ccs-resources More about our programs https://theb2bplaybook.com/cro-school
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