EP81 - Ken Wincko, Vice President of Marketing at Barnes & Noble College

Our guest this week is Ken Wincko. Ken is Vice President of Marketing at Barnes & Noble College, a Barnes & Noble subsidiary that operates nearly 800 campus bookstores for top academic institutions such as Harvard, Yale, and the University of Pennsylvania. Prior to BNC, Ken held Chief Marketing Officer roles at Cision/PR Newswire & WorkWave—a field service software tech startup. He’s also held senior-level marketing roles at Dun & Bradstreet, ADP, Citigroup, and IBM. Join us as Ken reveals how the sudden shift to distance learning has impacted BNC, what college life might look like in the fall, and some interesting findings about Gen-Z consumers and how to market to them. Hosted by Julia Raymond Researched, written and produced by Gabriella Bock Edited by Trenton Waller