Episode 171: How Cold Therapy Can Benefit Your Health with Jono James

Jono James is the inventor and CEO of Odin Ice Baths. Jono was born with Cystic Fibrosis, a terminal illness that affects his lungs and other vital organs. When he was first diagnosed, doctors told his parents he had less than 10 years to live. Fortunately, his parents didn’t accept that prognosis and thanks to their unwavering commitment to keep him alive, he is now 34 years old and never been healthier. Jono started experimenting with different treatments and therapies when he was 14 years old because he was acutely aware of the fact that he might only have five years to live. After trying more than 150 different therapies and treatments he finally discovered the therapeutic benefits of saunas and eventually ice baths, and hasn’t looked back since. Unfortunately, like many other people, he noticed that there weren’t a lot of good quality, affordable ice baths on the market, so that’s when he decided to make his own. Hence the birth of the Odin. Key Topics: - Jono’s personal story and his health journey with Cystic Fibrosis - The many benefits of sauna and cold therapy - Why Jono launched his own ice bath company - How to do cold therapy the right way - The mental and physical benefits of a cold plunge Learn more bout Odin Ice Baths at odinplunge.com