Episode 2: 成功する営業訪問は準備から始まる:B2Bセールスの秘訣 episode artwork

EPISODE · Dec 11, 2024 · 10 MIN

Episode 2: 成功する営業訪問は準備から始まる:B2Bセールスの秘訣

from B2Bセールス航海記 · host Navigator Kai / ナビゲーター・カイ

今回のテーマは「見込客訪問前の準備」。見込み客の会社を深く理解する方法について解説します。ホームページやIR資料、有価証券報告書などから情報を集め、売上や利益の変化、成長ドライバ(売上アップ、コスト削減など)を分析。訪問先の事業部が何を目指しているのかを探ります。 まるで探偵のように企業の背景を調査することで、刺さる提案ができる準備を整えます!次回の商談準備に役立ててください。

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Episode 2: 成功する営業訪問は準備から始まる:B2Bセールスの秘訣

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