Episode 28: The Experts We Meet Part 4 with Will Yarbrough

In this episode of The Networker's True Guide, we're continuing our "Experts We Meet" series with special guest Will Yarbrough of Yarbrough & Sons. Will shares the story of his family’s HVAC business—started by his father in 1988—and how it grew into a successful, people-focused company of over 50 team members. We dive into the role that networking and relational capital play in building a trusted business, especially in the trades. From BNI involvement to showing up consistently, Will talks about the surprising and lasting benefits of being part of a networking community.  In This Episode: The evolution of Yarbrough & Sons and what it's like working with family Why tradespeople should make time for networking The return on relationships vs. just return on investment How trust is built through consistent presence in the community The value of laughter, recognition, and relational connection in business groups like BNI What to look for—and avoid—when entering a networking room  Guest: Will Yarbrough 📍 Company: Yarbrough & Sons Heating & Air 🔧 Industry: HVAC, Family-Owned Trades Business 🌐 Website: https://yarbroughandsons.com/ 📱 Connect with Will/Yarbrough & Sons: YouTube Channel  Connect with Your Host: Love the episode? Follow the journey, join the conversation, and learn how to build genuine business relationships that last. LinkedIn: Faithann Basore Private Facebook Group: Join Here Email: [email protected] Newsletter Sign-Up: Join Here 💬 Leave Us a Review! Enjoying the podcast? Help us reach more people by leaving a rating and review on Apple Podcasts or Spotify. We appreciate your support and look forward to growing with you!