Episode 88: The Science Behind Why We Eat What We Eat with Jack Bobo

Jack Bobo is the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries. His new book is called “Why Smart People Make Bad Food Choices.” Key Topics: - The way our brain is biased against our efforts - Why we can’t just agree to disagree - How we have less trust in authority figures about our health - Confirmation bias in excess of information available today - Why people fear certain food over others - The “naturalness” bias - Why healthy food doesn’t taste good - The history of supersizing and unit bias - The “clean your plate” method and how it works against us - How our minds can trick us with what we’re eating, and the study that confirms it - Mental fatigue and decision fatigue in eating and grocery shopping - Solutions to change the way we think about our choices - Reshaping personal food space Jack’s book is available now, and you can learn more about his work at futurity.com This episode is sponsored by Talkspace. Get $100 off your first month with Talkspace when you use the code sparkingwholeness.