EPISODE · Feb 7, 2026 · 12 MIN
Episode10: 案件が進まない本当の理由——予算サイクルとイネーブラーの話
from B2Bセールス航海記 · host Navigator Kai / ナビゲーター・カイ
エンタープライズ営業で案件が止まる理由の多くは、顧客の予算プロセスを理解できていないことにある。翌会計年度の予算は前年末に確定する——この事実を知るだけで営業の動き方は大きく変わる。今回は予算サイクルの基本と、その中で最も重要な存在「イネーブラー」の見つけ方・支援の仕方について話します。
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Episode10: 案件が進まない本当の理由——予算サイクルとイネーブラーの話
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