EPISODE · Mar 17, 2026 · 7 MIN
Episode11:「予算が取れた」は、スタートライン——予算執行プロセスで差がつく理由
from B2Bセールス航海記 · host Navigator Kai / ナビゲーター・カイ
「予算が取れました」と聞いて、ほっとしていませんか？実はそこからお客様の社内では購買コンプライアンスのプロセスが始まります。複数製品の比較、最終承認——この「予算執行プロセス」を知らないと、気づかないうちに失注する。今日は、このフェーズで何が起きているか、そして営業が何をすべきかをお話しします。
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Episode11:「予算が取れた」は、スタートライン——予算執行プロセスで差がつく理由
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This episode is 7 minutes long.
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This episode was published on March 17, 2026.
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