EPISODE · Mar 17, 2026 · 10 MIN
Episode12: エンタープライズ営業の基本——予算サイクルを制する者が商談を制す
from B2Bセールス航海記 · host Navigator Kai / ナビゲーター・カイ
エンタープライズ営業で一番重要なのは予算サイクルの把握です。リードが来て「いい感じ」と思っても、相手が予算獲得プロセスと予算執行プロセスのどこにいるかで、やるべきことは全く違います。今回は予算サイクルの基本と、それを意識することで変わる営業の優先度判断についてお話しします。
Embed this episode
Ready to play
Episode12: エンタープライズ営業の基本——予算サイクルを制する者が商談を制す
0:00
10:58
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
The B2B Revenue Executive Experience
Cory Cotten-Potter
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
B2B Twin
Tony Hackett
Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.
生态 健康与科技
RFI - 法国国际广播电台
经贸信息瞬息万变。每周一至周五，《生态 健康与科技》在信息海洋中，捕捉各种资讯话题 。
B2B Lead Gen Podcast
Eric Schwartzman
Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue.
Frequently Asked Questions
How long is this episode of B2Bセールス航海記?
This episode is 10 minutes long.
When was this B2Bセールス航海記 episode published?
This episode was published on March 17, 2026.
Can I download this B2Bセールス航海記 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!