Foeter Insights - Hoe je van positionering naar cultuur gaat

from B2B Breindump · host Denny van Veen | Foeter

In deze tweede Foeter Insights-aflevering van de B2B-Breindump lees ik deel 2 voor uit de serie Mens, Merk & Machine.Hoe je van positionering naar cultuur gaat.Dit artikel is gebaseerd op de inzichten van 50 B2B-marketeers en experts die aanwezig waren op het Foeter-event Mens, Merk & Machine op 16 oktober 2025.Veel organisaties hebben hun merkbelofte scherp geformuleerd. Mooie woorden, sterke positionering, een brandbook dat klopt. Maar een merk leeft niet in een pdf. Het leeft pas als mensen het dóén. In gedrag. In keuzes. In cultuur.In deze aflevering hoor je onder andere:Waarom een merk geen document is, maar dagelijks gedragHoe je de stap maakt van positionering naar cultuurWaarom branding steeds minder over design gaat en steeds meer over gedragHoe de kloof ontstaat tussen marketingverhaal en werkelijkheidWaarom waarden pas werken als ze gewoontes wordenDe rol van leiderschap en voorbeeldgedrag in merkbelevingWaarom de marketeer steeds vaker de verbinder wordt tussen binnen en buitenDeze aflevering is bedoeld voor iedereen die merkt dat merkstrategie pas echt impact krijgt wanneer ze voelbaar is op de werkvloer — voor medewerkers, klanten en partners.

Episode metadata supplied by the publisher feed · Published Dec 15, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Foeter Insights - Hoe je van positionering naar cultuur gaat

0:00 7:54

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Supply Chain Radio Supply Chain Radio Tune in to conversations on cloud technology, collaborative networks, and supply chain innovation with insights from the industry's most well-versed professionals. Topics will include supply chain visibility, finance, transportation and logistics, B2B networks, data quality, planning & execution, and global commerce best practices. B2B Mentors Connor Dube B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. Brian Burns No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling, this podcast is for you.I have been selling for over 25 years, and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and instead create a sales and buying pattern map which enables salespeople to understand the B2B Growth Sweet Fish Sharing lessons learned from the best content on the internet with B2B marketers.

Frequently Asked Questions

How long is this episode of B2B Breindump?

This episode is 7 minutes long.

When was this B2B Breindump episode published?

This episode was published on December 15, 2025.

Can I download this B2B Breindump episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!