Forbes Byznys #154 - Martin Cígler (Seyfor)

from Forbes Byznys · host Forbes Česko

Miliardový brněnský holding Solitea završil důležitou marketingovou změnu. Nově jej budou definovat zelené a fialové barvy a hlavně zbrusu nový název Seyfor, který už je zapsaný v obchodním rejstříku. „Hledali jsme brand, který vyjadřuje skutečně to, co děláme. Pokud chcete být úspěšná firma, to hlavní, co musíte dělat, je naslouchat svým zákazníkům. A od toho vznikl Seyfor, “ říká k tomu v dalším Forbes Byznys podcastu spoluzakladatel a spolumajitel holdingu Martin Cígler. Brněnský podnikatel, který svůj byznys postavil na vlastnoručně napsaném účetním programu Money se před necelou dekádou spojil s Martinem Fedorem a s jeho fondem Sandberg Capital. Od té doby Seyfor roste, letos dokonce dle Cíglera firma na tržbách nebude růst meziročně o třetinu, ale rovnou o dvě třetiny. Jak Martin Cígler zvládá řídít firmu a do toho v rychlém sledu realizovat akvizice? Jak u nich ve firmě funguje neomezená dovolená, kterou pro zaměstnance letos zavedli? A jak vidí šance Čechů na rallye Dakar, které se už pošesté zúčastní jako doprovod kamionu pilota Martina Macíka?

Episode metadata supplied by the publisher feed · Published Nov 29, 2022

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Forbes Byznys #154 - Martin Cígler (Seyfor)

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