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František Reismüller, CzechTourism – Michelin v Česku: hvězdy nekoupíte, marketing ano

EPISODE · Feb 3, 2026 · 1H 4M

František Reismüller, CzechTourism – Michelin v Česku: hvězdy nekoupíte, marketing ano

from Český gastronomický podcast · host Luboš Kastner a Dotykačka⁠

Naším hostem byl František Reismüller z CzechTourism. Povídali jsme si o tom, jak se vyjednává s Michelin Guide a proč nejde o kupování hvězdiček, ale hlavně o zviditelnění Česka jako destinace. Probrali jsme také zákulisí práce inspektorů a důraz na anonymitu, aby hodnocení zůstalo nezávislé. A došlo i na to, kde má Česko velký potenciál v cestovním ruchu, proč se máme víc umět prodat a co všechno k tomu může pomoct.Partnery podcastu jsou Mastercard a Dotykačka.

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František Reismüller, CzechTourism – Michelin v Česku: hvězdy nekoupíte, marketing ano

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