EPISODE · Jun 20, 2024 · 35 MIN

Front Loading

from Don't Write That Book · host Mike Michalowicz

In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Gap and the Gain The 3.3 Rule Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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