GEO is geen revolutie (met Roy Huiskes)

from B2B Breindump · host Denny van Veen | Foeter

GEO uitgelegd door een SEO-expert die de hype doorprikt en uitlegt wat er écht verandert voor B2B-marketeers.In deze aflevering van B2B Breindump spreek ik met Roy Huiskes over Generative Engine Optimization: wat het is, wat het niet is, en waarom het voor de meeste marketeers minder revolutionair is dan het lijkt. We bespreken hoe LLMs content beoordelen, waarom 'unieke passages' belangrijker worden dan SEO-geoptimaliseerde teksten, en hoe je als B2B-bedrijf autoriteit opbouwt in een wereld waar AI steeds vaker het eerste antwoord geeft.Wil je meer dit soort gesprekken? Abonneer je op de nieuwsbrief via https://foeter.eu/nieuwsbrief/ of volg B2B Breindump.

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