GEO: Je traffic daalt, maar je resultaten niet (met Jaap Jacobs)

from B2B Breindump · host Denny van Veen | Foeter

In deze aflevering van de B2B Breindump spreek ik met Jaap Jacobs, GEO-specialist en auteur van GEO: Zoekmachineoptimalisatie in de tijd van AI, over een probleem dat steeds meer B2B-marketeers herkennen: de buyer journey is onzichtbaar geworden.AI-tools beantwoorden vragen zonder doorklik. Organic traffic daalt. Maar de vraag naar jouw product of dienst bestaat nog gewoon — ze beantwoorden hem alleen ergens anders. We bespreken wat dark AI betekent voor je meetstrategie, hoe je dit intern communiceert zonder je geloofwaardigheid te verliezen, en waarom marketeers die al werken aan demand generation en merkautoriteit nu een voorsprong hebben.Ook aan bod: waarom Reddit in de Nederlandse B2B-markt minder relevant is dan internationale experts beweren, hoe een GEO-audit eruitziet, en wat relevance engineering inhoudt.🎙️ Abonneer je op de nieuwsbrief: https://foeter.eu/nieuwsbrief/🌐 Meer over Foeter: https://foeter.eu/Je organic traffic daalt, maar je markt niet. Leer waarom AI de buyer journey onzichtbaar maakt — en hoe je dat uitlegt aan je directeur.

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GEO: Je traffic daalt, maar je resultaten niet (met Jaap Jacobs)

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