GEO: Van zoekopdracht naar gesprek (met Martin van Kranenburg)

from B2B Breindump · host Denny van Veen | Foeter

Jouw klant googelt steeds minder. Hij vraagt het direct aan ChatGPT of Gemini. Als jouw bedrijf niet in dat antwoord staat, besta je niet. Hoe zorg je dat je wél zichtbaar bent in AI-taalmodellen?In deze aflevering van B2B Breindump spreek ik met Martin van Kranenburg over Generative Engine Optimization (GEO). We bespreken:- Waarom het algoritme van een taalmodel fundamenteel verschilt van dat van Google- Hoe earned media het wint van je eigen website- Het AUB-framework: Actueel, Uniek en Betrouwbaar schrijven voor AI- Hoe je content structureert zodat taalmodellen jou meenemen in het antwoord- Waarom GEO voor B2B-marketeers een kans én een wake-up call isRelevant voor: B2B-marketeers, contentstrategisten, marketing managers, directeuren die willen begrijpen wat AI betekent voor hun zichtbaarheid.🔔 Abonneer je op het kanaal voor maandelijkse B2B-marketinginzichten.📩 Meld je aan voor de nieuwsbrief: https://foeter.eu/nieuwsbrief🎙️ Liever lezen? Bekijk dan onze artikelen op: https://foeter.eu/b2b-breindump/

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GEO: Van zoekopdracht naar gesprek (met Martin van Kranenburg)

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