Getting Comfortable with Uncomfortable Conversations with Jacob Bobek

If you want your prospect to consider making a change to you, they're going to have to embrace some discomfort as they think differently about their business. Think of your own life and business. Do you solve all of the issues that cause you pain? Of course not. Sometimes, it's easier to live with what you know versus what you don't. The familiar versus the unknown. Your prospects are the same. Listen in as Dan and Kiley dissect a real deal with a client who needed to get comfortable making their prospect uncomfortable. If you're having comfortable conversations, your prospect will remain uncomfortable with change.